Don't Cry Wolf to Motivate Your People

If you claim that every project or task is critical, it won't be long before your employees ignore your sense of urgency and do things at their own pace (which is likely too slow for you). If everything is important or urgent, then nothing truly is. Use relativity to convey when a project is truly critical to your organization or unit. Be selective about when you apply pressure or claim that something has high impact on your goals. The less often you raise alarm, the more likely your team is to respond how you want them to


Source: Harvard Business Review