What's Your Leadership Brand?

A leadership brand tells people what is distinctive about you as a leader and communicates what you have to offer. Summarizing your brand in a statement is a useful and often enlightening task. First, answer two important questions:

1. What do you want to be known for?
2. What results do you want to achieve in the next 12 months?

Take these two answers and put them into the following statement: I want to be known for ______ so that I can deliver ______. Once you have your statement, be sure that you are living up to it. Ask others for input on whether you are achieving your goals and whether they see your leadership brand in the same way you do.


Source: Harvard Business Review