How to Sell Yourself in 15 Seconds or Less

Finding a job in this economy is difficult and competitive. Make sure you can pitch yourself effectively, even when you've got nothing more than an elevator ride with a potential employer to make your case. Use these tips to sell yourself in 15 seconds or less:

1. Practice, practice, practice. Don't be caught off guard. Practice your self-pitch many times before you need it.
2. Focus on impact. Don't recite your resume. Instead of focusing on years of experience, describe your impact in previous jobs and what you hope to accomplish next.
3. Forget what your mother told you. We were all told not to brag, but selling yourself requires breaking that cultural taboo. Be prepared to toot your own horn, gracefully

Source: Harvard Business Review