Cut Your Company's Complexity

Today's consumers reward simplicity. They want direct connection and streamlined design. Find unnecessary complexity in your organization: is it in your product offerings, your processes, your services, or all of the above? Do you offer too many product variations? (GM has 47 brands of cars.) Or do you have costly functions that need to be better integrated? (Seagate Technology had the highest R&D costs in the industry after accumulating and not integrating acquisitions.) Find ways to cut the clutter in your business. Serve your customers how they want to be served — simply.


Source: Harvard Business Review